您所在位置： &
&nbsp&&nbsp&nbsp&&nbsp
21世纪大学新英语_视听说_课件_Unit1.ppt67页
本文档一共被下载：
次 ,本文档已强制全文免费阅读，若需下载请自行甄别文档质量。
文档加载中...广告还剩秒
需要金币：88 &&
21世纪大学新英语_视听说_课件_Unit1.ppt
你可能关注的文档：
··········
··········
main U1-1 Learning1 Communication-1.1 Communication-1.2 Communication- Restaurant Escapade video Ctext1 Communication- Restaurant Escapade video Ctext2 Communication- Restaurant Escapade video Ctext3 Communication- Restaurant Escapade video Ctext4 Communication-1.3 Communication-1.4 Communication-1.5 Communication-1.6 Communication-1.7 Communication-1.8 Listening -1.1 Listening -1.2 Listening1.2 soundCtext1 soundCtext2 Listening -1.3 Listening1.3 soundCtext1 Listening1.3 soundCtext2 Theme -main Theme -1.1 Theme -1.2 Theme - Part 2
1.3 Theme -1.4 Listening1.4 videoCtext1 Listening1.4 videoCtext2 Listening1.4 videoCtext3 Listening1.4 videoCtext4 Theme - 1.5 Theme -1.6 Theme -1.7 Theme -1.8 Theme -1.9 Theme -1.10 Theme -1.10 soundCtext1 Theme -1.10 soundCtext2 Theme -1.11 Theme -1.12 Theme -1.13 Theme -1.14 Theme -Part 3 　1. 15 Theme -1.16 Theme 1.6 videoCtext1 Theme 1.6 videoCtext2 Theme 1.6 videoCtext3 Theme -1.17 Theme -1.18 Home -1.1 Home -1.2 Home -1.3 Home -1.4 Home -1.1 soundCtext1 Home -1.1 soundCtext2 Home -1.1 soundCtext3 Home -1.1 soundCtext4 Home -1.5 Home -1.6 Home -1.7 Home 1.2 videoCtext1 Home 1.2 videoCtext2 Home 1.2 videoCtext3 Fun Time1.1 Fun Time1.2 Commentator: Man: This kid is gonna be something! Simply because of Kobe’s excitement and, I think, his personality, it certainly raises the bar of everyone’s expectation. Kobe: As he continues to develop into one of the game’s brightest stars, the spotlight on Kobe will only grow more intense. And clearly he is ready for it. …Well I understand what got me to this point…and that’s all and we’re playin’ a lot of basketball, and lovin’ what I do. That’s what I’m gonna continue to do. I’m not goin’ out there to overwhelm them. I’m just gonna to continue to set goals, whatever happens happens. Theme-related Activities Task 1 1. When did Kobe Bryant begin to learn playing basketball? Who taught him? Watch the video clip. While watching, read the following questions and then answer
正在加载中，请稍后...Sections OnePlus 3 International Giveaway!
You could be forgiven for rolling your eyes when Apple revealed that it was all set to transform the world of mobile payments with incredible, groundbreaking innovations like NFC (near field communication) and a dedicated chip (or Secure Element) to store your details safely.The idea of tapping your smartphone at a terminal to pay for something is not new. Google Wallet was released in the U.S. back in 2011 and it featured NFC and the Secure Element. A number of potential competitors have popped up since then including PayPal, Square, and Softcard.Despite the availability of mobile payment systems the adoption by consumers has been slow. Apple may be behind the curve, but it’s not messing about. Apple Pay comes with a wide range of banks and businesses as partners, and since it uses industry standards there’s no reason that any of these new terminals won’t work with all the existing payment solutions on Android.&Why haven’t mobile payments taken off?I was writing about
almost exactly two years ago. Mobile payments are just the highest profile use case for the technology, but the sticking points I identified back then haven’t changed.There’s a lot of competition in this space.There’s a chicken and egg situation with retailers in that they don’t want to spend on terminals until there’s a big enough user base, but the user base can’t grow without more places accepting mobile payments.There’s a good reason that companies won’t work together and establish a single payment option and it’s nicely summed up by this prediction from Sandy Shen, research director at : “We expect global mobile transaction volume and value to average 35 percent annual growth between 2012 and 2017, and we are forecasting a market worth $721 billion with more than 450 million users by 2017.”Whoever handles those payments can scrape off some kind of small percentage transaction fee, and that’s going to amount to a lot of money. So we end up with MasterCard’s PayPass, the Google Wallet, Apple Pay, Softcard (you can probably guess why they changed the name from Isis Wallet), and more. That’s just the NFC payment line- there are also alternatives like PayPal trying to stake a claim in this market.MasterCard definitely wins the fingers-in-pies prize because it supports its own solution, PayPass, but it’s also onboard with Softcard, Google Wallet, and Apple Pay. Since there are established industry standards now for the tap and go technology, we should see more cross-over like this.Apple Pay is also going to help deal with the second point as well, by encouraging all those retail partners announced at the reveal to install the necessary technology in their stores.How is Apple Pay different?There’s one pretty important difference with Apple Pay that makes it more appealing and convenient as a solution. The Touch ID allows you to skip the PIN entry requirement and just rest your finger on the Home button. It’s really slick and quick, and it’s relatively secure.Consider the improved transaction experience in-store at a terminal where you no longer have to enter a PIN, and at home shopping online where you don’t have to worry about passwords or card details.I realize that Samsung introduced this with the Galaxy S5 where you can scan your fingerprint for PayPal payments, but Verizon blocked it and the functionality doesn’t extend to things like Google Wallet for NFC payments. It also just isn’t as slick as Touch ID, which doesn’t require a swipe motion. Samsung has made improvements with the Note 4, but it needs to do more to tie mobile payments to the finger scanner and match Apple’s offering.The power of marketingHow many of you actually use Google Wallet? Are you aware of all the places that accept it? The truth is that Google didn’t throw a lot of weight behind it. It’s also only available in the U.S. in the mobile payment app form. The lack of a wider roll out more than three years after release says a lot.A new technology like this, that requires consumer trust, needs to be marketed heavily. You have to reassure people that their details are safe, that the system works, and that it will offer a real advantage. None of the OEMs really got behind it either.It’s easier for Apple to promote it doesn’t even need to set aside a much bigger marketing budget because it has big name partners onboard with a vested interest in advertising Apple Pay support. It also has one product line and it can include Apple Pay as another feature on the list for all of its ads, and it generates a huge amount of news coverage whenever it does something new. Mobile payments are old news, but look at the new wave of interest in the press because Apple has made a move.Apple Pay will also only be available in the U.S. to begin with, but I bet Apple is quick to roll it out internationally where it can steal a march on Google.A real wallet replacement?There are still issues with mobile payments and the idea that your smartphone can really replace your wallet simply won’t fly with a lot of people. What happens when the battery dies? Support is far from universal. The advantage over plastic is arguably limited.But as more and more places begin to support mobile payments as an option, you can be sure that adoption will grow. It looks like Google has squandered its early lead in the mobile payment space, but the fact that Apple would never allow something like Apple Pay to work cross-platform, ensures that Google and others can take advantage of the renewed interest it generates.What do you think? Do you use NFC for mobile payments? Would you like to? What’s good and bad about the experience? What would tempt you to jump onboard? Hit the comments and tell us.OnePlus 3 International Giveaway!Best Android phones (June 2016): our picks, plus a giveawaySORT15 best Android lock screen apps and lock screen replacement apps10 best TV remote apps for Android10 best Android Wear apps10 best Android baby games10 best news apps for Android10 best live wallpaper apps for Android10 best Android games for the Moga ControllerLiterary Goldfish | ArleyM