MixBit Review: The New Social Video App that Puts Content First
that , the new video app from original
co-founders and current
honchos Steve Chen and Andrew Hurley, was launching on
and the Web, thereby entering the ring in the burgeoning social video space.
A leading voice has yet to emerge in social video.
and ‘s video option are both in their infancy, and while both have been well-received, neither has seen mass adoption.
MixBit differentiates itself from the competition by zeroing in on content creation and discovery. It’s by far the least personality-driven of the three platforms, and as a result, the actual videos aren’t outstaged by accompanying text and the creator’s social narrative. The content, for once, gets a chance to shine.
Creating and sharing original video
MixBit has a significant online component, but the core of the user experience starts on mobile.
Making videos with MixBit is a snap, and this should come to no one’s surprise – just tap and hold to record a clip, remove your finger to finish recording, and tap again to record a new clip. Clips can then be trimmed down and re-arranged during the editing process.
In a clever design touch, individual clips are assigned a specific color that appears in the media player. We’ll see how this becomes useful later on.
Below is a simple video we’ve made with an .
Once you’re done with your video, you can share it to Facebook, Twitter, or upload it to MixBit’s website.
Unlike Vine and Instagram, videos on MixBit can last up to about one hour. This is a significant difference – browse through the “Featured” page on MixBit’s website and you’ll notice that a lot of the videos, while concise, aren’t as rushed as those on Vine or Instagram.
Remixing videos
The unique thing about MixBit is that users can grab individual clips from other videos they discover, and then use those clips to make new “remixed” videos. Checkmarking a box on an individual clip will save that clip to the user’s library, where he or she can retrieve it to place it in another video.
Here’s a remix I’ve done up that merges my previous video with a clip I found on the “Featured” page on MixBit’s website, made by someone much cooler than myself if those sunglasses are any indication.
Can MixBit kickstart social video?
MixBit’s opens the door for possibilities in social video that its competitors haven’t yet optimized.
For one thing, the lack of a time limit for clips and videos is a huge asset. I’ve always found videos on Vine a bit rushed – even the silliest entries can feel as if they’ve been diced up too quickly, and the punchline gets lost in the frantic pace. MixBit thankfully gives its creators a little more breathing room to capture a moment or tell a story in its entirety, while still keeping footage as concise as necessary.
Furthermore, the only social mechanisms on MixBit are tagging, location, and remixing. The former two aren’t even fully functional yet, as there’s no search bar and the tags aren’t linked at all. There’s no “follow” feature, nor is there any way to identify the creator of any video. And there’s also nothing resembling a like, comment, or retweet.
I’d argue that this will only help MixBit develop an active userbase. By letting its users create longer videos that people will actually want to watch, the platform justifies its existence. In addition, remixing allows more passive users to engage socially without having to contribute actual footage.
As for virality, MixBit for now seems content to let view counts determine what sits at the top of the “Featured” page and what gets left behind. This might make MixBit seem like it’s in the dark ages compared to Vine and Instagram, but recall
– that behemoth video platform created by the current MixBit team has notoriously weak social features (anonymous comments, anyone?), but people still flock to it. Why? Because that’s where the good content is.
MixBit has only been live for a day, and we should expect it to evolve socially as a community emerges. For now, keep it on your radar – some fascinating videos are bound to show up in due time.
Top image via /Getty Images
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Create AccountYoutube创始人新建视频分享网站MixBit今日上线(科技配图)北京时间8月9日消息，据国外媒体报道，赫利和陈士俊创办的视频分享网站MixBit今日终于上线了，同时推出的还有iOS客户端。MixBit能够为用户提供短视频(16秒长)编辑和再创作的平台，而且创作者无需担心版权诉讼问题。著名视频网站YouTube创始人查德&赫利(Chad Hurley)和陈士骏(Steve Chen)近日对外界宣布了他们最新的创业项目：社交视频分享网站&&MixBit。MixBit的特点和Vine、Instagram视频有相似之处，允许用户上传一段16秒钟的短视频。据《纽约时报》报道，MixBit区别于其他视频网站最大的特点在于：与社交平台进行了最大限度的融合，而且用户最多可以对256段短视频进行再创作，制成一段60多分钟的长视频。除此之外，用户无需登陆自己的账户就能对自己录制的视频进行相关操作，并能对所有MixBit公布的视频进行编辑和再创作，因为所有MixBit用户都是匿名的。也就是说在MixBit视频分享平台之上，用户是没有身份认证的。MixBit的出现将会对已有视频网站的经营模式带来一定程度的冲击，因为MixBit重心从用户转移到了视频内容的创作上面。赫利在接受《纽约时报》记者采访时表示，MixBit并不是一个单纯的视频上传分享网站，而是一个注重编辑和再创作的视频平台。赫利认为自己创办MixBit的根本目的在于最大限度地利用用户录制的视频，并将用户表达的内容作为重点。在MixBit平台之上，人们可以充分发挥自己的创作才能，而不用担心侵犯版权的诉讼。早在今年3月举办的西南偏南大会上，赫利就曾表示要推出一个新的视频网站，并称这个网站可以让人们更灵活地一起协作和创造内容，更倾向于社交。5个月之后，赫利终于为我们揭开了MixBit的神秘面纱。MixBit网站将会在今天正式上线，同时还会推出iOS客户端，安卓客户端将会在几周之后发布。
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