内幕|你还在“拼多多”？
核心提示：微信团购要谨慎，小心被拉入骗局！
提示：点击上方"新微商"↑关注订阅号|免费听课“某种程度上，拼多多更像是“团购”在移动互联网时代的变身。以“一元拼单购买樱花小冰箱”为例，拼多多可以用低至一元的成本获取一个新用户，并诱导用户下载APP。这种急功近利的“拉新”方式不但损害了用户体验，也让社交电商成为伪命题。”“进口车厘子2元一件”、“红心火龙果19.9元一件”、“5.2元团四周鲜花”……常年玩朋友圈的人，想必对此类邀请拼团的链接并不陌生。案例↘ ↘ ↘上海某白领姚女士跟记者反应，自己在拼多多商城组团购买的鲜花和迷你小冰箱，都在成团后被取消订单，页面显示的是自己参与抽奖中了二等奖。事实上，二等奖不过是商家提供的88元代金券。其实在百度、微博等互联网平台上搜索就可以看到很多条投诉“拼多多的恶意营销”事情。还有很多用户称，价格便宜但是东西确实劣质，购买体验一点都不好。对于这么多的投诉，拼多多的相关负责人则表示，很多活动的详细介绍都在活动页写的很清楚，只是用户没有注意或没有看清楚。在用户体验上，后续会让运营部门加强改进。同时我们给用户发的代金券也算是用户的福利，也是为了用户更好的体验！某种程度上，拼多多更像是“团购”在移动互联网时代的变身。以“一元拼单购买樱花小冰箱”为例，拼多多可以用低至一元的成本获取一个新用户，并诱导用户下载APP。这种大家都不太认同的诱导分享方式，不太受大家欢迎，太急功近利的拉新虽然一时能吸引很多用户，但是，最后不好的体验感和低信用度依然会使用户量猛降。一方面，社交电商是依托在社交上的，没有信任就没有销量。另一面，用户又必须承担对熟人失信的风险，一旦出现危机，亲情和友谊的小船说翻就翻。因此，社交电商的质量和售后服务很重要，直接导致产品今后的销量。品控成难点生鲜电商为社交电商平台带来订单的同时，也带来了大量用户的投诉和不满。很多人都反映，他们在拼多多下单时明明买的是车厘子，到货后发现是特别酸的樱桃，只能扔掉。“比较愧疚是其他九个跟着我团购的人。”一直以来，生鲜因为涉及到库管、物流、供应链、批次等多个环节，被电商行业视为最难把控的品类。目前，拼多多平台上的商品均由供应商自行管理发货。据《天下网商》报道，商家可以通过上传个人身份信息或者企业证件进驻该平台，再根据经营店铺的类目不同，缴纳相应的保证金。水果生鲜、美容个护的保证金为一万元，其他如服装鞋包、食品保健、母婴玩具等保证金为2000元。在鲁振旺看来，拼多多并不具备质量监控的能力。商家分布在全国不同的城市，货品也要发往全国，一些商家为了节约成本在物流上不愿意投入更多资金，导致产品在最后一公里的环节出现问题。“生鲜是普通家庭的刚需，再加上低价的噱头，就很容易吸引新用户。但是这个行业毛利很低，拼多多的客单价是三十多块钱，商家利润可能只有几块钱。一旦质量管控不严格，就必然会出现风险。”低成本拉新拼单购的模式对很多用户来说，并不陌生。它常常从低价水果拼单切入，只要某个微信好友发起，凑够一定人数即可成团，并可以获得额外优惠的价格。甚至有电商为此打出不少“一元价”的商品促销。看似划算的低价“拼团”，实则暗藏猫腻。“拼多多让大家开团并转发链接的时候，页面并没有注明是抽奖。在下载它们的APP应用注册并购买后才知道是抽奖。如果一开始知道是抽奖，我知道概率很低的情况下，不可能去浪费这个时间。”姚女士在说到上当的初衷时感到十分气愤。最让她感到尴尬的是，自己作为“团长”，30多个朋友看到她分享的链接后，都遭遇了同样的营销手段，成为“拼多多”的新用户。“有一些朋友看到我的团满员了，自己又额外开团。滚雪球似的，最后没有一个人买到这个小冰箱。”这一结果令她感到委屈的同时，商家正在为不断增长的用户数感到惊喜。根据拼多多官方发布的数据，该平台从生鲜品类切入，自2015年9月上线，截至2016年1月单日交易量便突破1000万，2月份付费用户便达到2000万。其用户积累几乎全部依靠社群类精准营销完成。资深电商观察人士鲁振旺认为，如果在购物页面没有明确告知用户是抽奖，即便有也不明显的话，一般是平台故意诱导。“仅仅靠微信或者是朋友圈分享链接，对拼多多来说是有风险的。一旦微信封杀此类链接，它就功亏一篑。当务之急，还是要推广自己的APP，让用户留存在平台上，对它未来融资也有好处。”某资深业内营销人员透露，按照正常的渠道行情，一个APP应用获取有效用户的成本最少在100元。“这个价格还不算贵的，UC浏览器当时出售给阿里巴巴时，每个用户成本是14美元。”在鲁振旺看来，低成本的诱导式营销短期内吸引了用户，但是让平台失信的方式得不偿失，最终用户还是会流失。每天晚上六点半，不见不散▼想加入微商大佬群→添加微信： 回复新微商个人微商创业|企业微商转型觉 得 不 错 请 点 赞 ↓↓↓
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<p style="box-sizing: border-box !im padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 28 margin: 10px 0 min-height: 1 padding-left: 0 padding-right: 0 font: 16px/30px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans- max-width: 100%; word-wrap: break-word !im white-space: pre- letter-spacing: color: rgb(62,62,62); clear: word-spacing: 0 padding-top: 0 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im background: rgb(255,255,255); letter-spacing: 0 color: rgb(51,51,51); font-size: 16 padding-top: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">位于上海的两家社交电商<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼好货<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">与<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼多多<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">宣布正式合并。合并后，拼多多会从寻梦游戏完全独立出来并入拼好货，不过两个品牌将保持独立性，<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">App<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">端、微信商城继续独立运营。原拼好货<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">CEO<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">黄峥将担任新公司的董事长兼<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">CEO<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">。
<p style="box-sizing: border-box !im padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 28 margin: 10px 0 min-height: 1 padding-left: 0 padding-right: 0 font: 16px/30px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans- max-width: 100%; word-wrap: break-word !im white-space: pre- letter-spacing: color: rgb(62,62,62); clear: word-spacing: 0 padding-top: 0 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im background: rgb(255,255,255); letter-spacing: 0 color: rgb(51,51,51); font-size: 16 padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼好货<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">成立于<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">2015<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">年<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">4<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">月，同年<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">12<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">月份宣布完成了千万美金级<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">B<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">轮融资，主要资方为高榕资本与<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">IDG<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">，这两家投资公司也曾主导了<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼好货<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&800<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">万美元的<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">A<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">轮融资。
<p style="box-sizing: border-box !im padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 28 margin: 10px 0 min-height: 1 padding-left: 0 padding-right: 0 font: 16px/30px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans- max-width: 100%; word-wrap: break-word !im white-space: pre- letter-spacing: color: rgb(62,62,62); clear: word-spacing: 0 padding-top: 0 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im background: rgb(255,255,255); letter-spacing: 0 color: rgb(51,51,51); font-size: 16 padding-top: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">从模式上看，&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼好货<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">是一家从生鲜品类切入的社交电商。用户可以在拼好货的平台上，发起价格更加实惠的水果拼单，通过微信朋友圈等社交媒体邀请好友参团，只有达到规定人数时拼单才会生效，人数不足则将自动退款。
<p style="box-sizing: border-box !im padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 28 margin: 10px 0 min-height: 1 padding-left: 0 padding-right: 0 font: 16px/30px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans- max-width: 100%; word-wrap: break-word !im white-space: pre- letter-spacing: color: rgb(62,62,62); clear: word-spacing: 0 padding-top: 0 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im background: rgb(255,255,255); letter-spacing: 0 color: rgb(51,51,51); font-size: 16 padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼多多<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">由寻梦游戏公司孵化，正式上线于<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">2015<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">年<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">9<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">月，<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">2016<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">年<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">7<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">月宣布完成<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">1.1<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">亿美元的<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">B<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">轮融资，资方包括高榕资本、新天域资本、腾讯等。和<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼好货<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">类似，<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼多多<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">的原理也是在电商的基础上添加了社交和游戏属性来吸引尽可能多的人参与进来。
<p style="box-sizing: border-box !im padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 28 margin: 10px 0 min-height: 1 padding-left: 0 padding-right: 0 font: 16px/30px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans- max-width: 100%; word-wrap: break-word !im white-space: pre- letter-spacing: color: rgb(62,62,62); clear: word-spacing: 0 padding-top: 0 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im background: rgb(255,255,255); letter-spacing: 0 color: rgb(51,51,51); font-size: 16 padding-top: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">不过，如果把&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼好货<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">形容成一个水果店铺的话，那<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼多多<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">更像是外面的一个大型<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">Shopping Mall<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">，为不同的商家引流、提供一个卖货的平台，收取的是广告和入驻费。当前已入驻的品牌和平台包括：<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">BLACKMORES<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">（澳佳宝）、<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">WMF<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">（福腾宝）、花王、网易考拉海购、辣妈帮、丰趣海淘等。
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px"><strong style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im border-top: 0 border-right: 0 padding-top: 0px">拼好货收购拼多多
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">双方将以1比1换股的形式完成，不涉及现金交易。合并的法律细节是以拼好货收购拼多多公司的形式。合并后，拼多多和拼好货的双方原有股东也将以此前的投资金额按比例成为新公司的股东。
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">至于股权占比，截止记者发稿时，对方未予回应。
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">与58赶集合并不同，双方并未采用联席CEO，而是直接由原拼好货CEO黄峥担任新公司董事长兼CEO。
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">合并后管理团队将进行融合，产品技术将以拼多多为主导，运营供应链将以拼好货为主导。
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">业务层面，对于合并后的新公司，拼好货及拼多多两个品牌将保持独立性，App端、微信商城继续独立运营，并打通后端数据。拼好货商城会出现拼多多的商品，而拼多多商城也将开设以拼好货命名的生鲜频道。同时，拼好货将拆分后端仓配业务，成为独立公司，并进行独立融资。
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px"><strong style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im border-top: 0 border-right: 0 padding-top: 0px">为什们走向合并
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">与所有合并案一样，拼多多与拼好货业务重叠，有共同股东。易观电商分析师杨亚琼接受媒体训练营记者采访时认为，合并更多来自资本方的助推，益于资源优化配置。
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">资本层面，两家公司除了高榕资本为共同投资方，法定代表人系同一人，黄峥在拼好货和拼多多中分别担任董事和监事角色。
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">商业模式上，两家公司都是以低价团购的模式，通过用户在社交网络分享购物信息完成拼单购买。不同的是，拼好货的商品货源是通过供应链采购，是一家自营电商，而拼多多则更类似于淘宝，通过第三方卖家入驻，提供一个卖货的平台。另外，拼多多商品品类包含食品、个护、美妆、服饰，拼好货则主营生鲜电商。
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">黄峥认为，拼多多和拼好货都已经长到了一个相当大的体量。一个缺商品，一个缺品质。合在一起更有利于双方，也能进一步集中力量。合并的目的是提升整体品质和服务水平。
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">杨亚琼对笔者说：&两家公司合并后由于独立品牌经营，会实现产品品类共享、流量共享。用户可以看到平台内商品品类的扩充，用户购物体验也会有所提升。&
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px"><strong style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im border-top: 0 border-right: 0 padding-top: 0px">社交电商的空间
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">两家公司选择合并，这是二者在C2B道路上一个全新的开始。但主打低价的拼单模式下，社交电商之路真的好走吗？
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">分析认为，社交拼单的消费者忠诚度极低，因为这部分消费者对于团购的主要诉求是低价。当有其他平台以更低的价格出现时，这部分消费者会因为逐利而迁移至其他平台。
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">杨亚琼看来，由于消费升级，用户更加追求购物过程的体验感，所以能够满足用户对购物体验期待的平台，会具备较高的用户黏性。
<p style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 0 margin: 0 min-height: 1 padding-left: 0 padding-right: 0 font: 14px/26px 宋体; max-width: 100%; word-wrap: break- white-space: letter-spacing: color: rgb(51,51,51); clear: border-top: 0 border-right: 0 word-spacing: 0 padding-top: 26 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 padding-top: 0px">　　<span style="box-sizing: border-box !im border-bottom: 0 border-left: 0 padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im font-size: 16 border-top: 0 border-right: 0 padding-top: 0px">电商在高速发展后，获客成本越来越高，通过社交场景、内容引流、提高用户黏性无疑才是社交电商从业者的终极之路。
<p style="box-sizing: border-box !im padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 28 margin: 10px 0 min-height: 1 padding-left: 0 padding-right: 0 font: 16px/30px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans- max-width: 100%; word-wrap: break-word !im white-space: pre- letter-spacing: color: rgb(62,62,62); clear: word-spacing: 0 padding-top: 0 -webkit-text-stroke-width: 0px"><strong style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 max-width: 100%; word-wrap: break-word !im padding-top: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im background: rgb(255,255,255); letter-spacing: 0 color: rgb(51,51,51); font-size: 16 padding-top: 0px">合并后的想象空间？
<p style="box-sizing: border-box !im padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 28 margin: 10px 0 min-height: 1 padding-left: 0 padding-right: 0 font: 16px/30px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans- max-width: 100%; word-wrap: break-word !im white-space: pre- letter-spacing: color: rgb(62,62,62); clear: word-spacing: 0 padding-top: 0 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im background: rgb(255,255,255); letter-spacing: 0 color: rgb(51,51,51); font-size: 16 padding-top: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">一个是走自营模式，一个是走平台模式，&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼好货<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">和<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼多多<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">合并以后的想象空间在哪呢？
<p style="box-sizing: border-box !im padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 28 margin: 10px 0 min-height: 1 padding-left: 0 padding-right: 0 font: 16px/30px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans- max-width: 100%; word-wrap: break-word !im white-space: pre- letter-spacing: color: rgb(62,62,62); clear: word-spacing: 0 padding-top: 0 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im background: rgb(255,255,255); letter-spacing: 0 color: rgb(51,51,51); font-size: 16 padding-top: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">在黄峥看来，拼多多和拼好货都已经长到了一个相当大的体量。但一个缺商品（只做生鲜品类），一个缺品质（&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼多多<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">发展至今屡遭用户吐槽，也是不争的事实）。合在一起更有利于双方，也能进一步集中力量。对于拼好货而言，合并后商品类目能更加丰富；而对于拼多多，拼好货能带来生鲜水果上的品质优势以及高效的流通供应链体系。
<p style="box-sizing: border-box !im padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 28 margin: 10px 0 min-height: 1 padding-left: 0 padding-right: 0 font: 16px/30px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans- max-width: 100%; word-wrap: break-word !im white-space: pre- letter-spacing: color: rgb(62,62,62); clear: word-spacing: 0 padding-top: 0 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im background: rgb(255,255,255); letter-spacing: 0 color: rgb(51,51,51); font-size: 16 padding-top: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">至于更长远的目标，黄峥给出的说法是希望成为一家全球性的社交电商公司。但具体如何进行海外复制，他并不愿意透露相关细节。估计要看拼团这个事儿能不能在Facebook<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">上跑起来了？
<p style="box-sizing: border-box !im padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 28 margin: 10px 0 min-height: 1 padding-left: 0 padding-right: 0 font: 16px/30px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans- max-width: 100%; word-wrap: break-word !im white-space: pre- letter-spacing: color: rgb(62,62,62); clear: word-spacing: 0 padding-top: 0 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im background: rgb(255,255,255); letter-spacing: 0 color: rgb(51,51,51); font-size: 16 padding-top: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">在我看来，此次&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼多多<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">和<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼好货<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">的合并算是件顺理成章的事情，两个团队本身就有不少渊源。黄峥虽然之前不是拼多多的创始人和管理团队，但早已是公司的股东。其次，两家的股东也有重叠，比如高榕资本。两家合在一起后，确实可以弥补一部分各自的短板。
<p style="box-sizing: border-box !im padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 28 margin: 10px 0 min-height: 1 padding-left: 0 padding-right: 0 font: 16px/30px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans- max-width: 100%; word-wrap: break-word !im white-space: pre- letter-spacing: color: rgb(62,62,62); clear: word-spacing: 0 padding-top: 0 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im background: rgb(255,255,255); letter-spacing: 0 color: rgb(51,51,51); font-size: 16 padding-top: 0px">但是，单就社交拼团这个模式本身，个人认为，目前阶段还存在这样几点缺陷：
<p style="box-sizing: border-box !im padding-bottom: 0 text-transform: background-color: rgb(255,255,255); text-indent: 28 margin: 10px 0 min-height: 1 padding-left: 0 padding-right: 0 font: 16px/30px 'Helvetica Neue', Helvetica, 'Hiragino Sans GB', 'Microsoft YaHei', Arial, sans- max-width: 100%; word-wrap: break-word !im white-space: pre- letter-spacing: color: rgb(62,62,62); clear: word-spacing: 0 padding-top: 0 -webkit-text-stroke-width: 0px"><span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im background: rgb(255,255,255); letter-spacing: 0 color: rgb(51,51,51); font-size: 16 padding-top: 0px">1<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">、<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">的玩法导致用户冲动型消费为主，品牌意识较弱，对具体哪个平台发起的拼团并不关心，忠诚度低。<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">2<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">、消费体验上，如果每次买都需要转发拉人，无形中反而增加了购买的门槛。<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">3<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">、拼团的门槛很低，导致模仿者众多，素质参差不齐，市场有待规范。许多拼完后就没有了下文，用户体验大打折扣。<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">4<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">、用户<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">拼<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: A max-width: 100%; word-wrap: break-word !im padding-top: 0px">&<span style="box-sizing: border-box !im padding-bottom: 0 margin: 0 padding-left: 0 padding-right: 0 font-family: 宋体; max-width: 100%; word-wrap: break-word !im padding-top: 0px">的热情会一直高涨吗？仍是个疑问。本产品网址：/b2b/fenxiao1998/sell/itemid-.html