&img src=&/v2-d8e87667efb42ae27ce6_b.jpg& data-rawwidth=&800& data-rawheight=&484& class=&origin_image zh-lightbox-thumb& width=&800& data-original=&/v2-d8e87667efb42ae27ce6_r.jpg&&&blockquote&&p&作者：Fred Wilson 翻译：ONES Piece 许昕&/p&&p&译者按：在创业者与投资人的恩怨情仇里，估值永远是一个核心而敏感的话题，涉及的因素对于创业者如重重迷雾，难以厘清。这其中，期权池，这个看似为团队人才引进提供股权空间的机制，究竟在估值谈判中扮演怎样的角色？投资机构是从什么角度将期权池纳入谈判中的？美国著名投资机构 Union Square Ventures 的老大 Fred Wilson 就估值与期权池的关系给出了以下自己的见解。&/p&&/blockquote&&p&在创业者与投资人的融资谈判中，特别是早期项目，是否将期权池纳入投前估值一直是一个引发讨论的话题。就像我的朋友 Mark Pincus 常说的，“这只是另一种降低投资成本的方式”。&/p&&p&我接受这个观点，并再做进一步延伸。期权池毫无疑问是价格谈判中的一部分，而我接下来会阐述它的重要性。&/p&&p&首先，让我向对这些概念还不是特别清楚的小伙伴们解释一下。投前估值指的是公司在完成融资前的估值，或者说价值。我们随便说个数字，例如400万美金。如果我们说这轮投资100万美金，那么投后估值就是500万美金，同时这轮100万美金的投资稀释了20%的股份。（100万美金/500万美金）&/p&&p&但是对于创业者来说，把期权池包含在投前估值中会使此轮融资稀释更多的股份。我们假设VC的投资意向书上要求15%“投后完全稀释“的期权池需要被包含在投前估值之中。这表示投资者希望在完成此轮财务投资后，公司仍然有15%的期权池未被授予任何人。&/p&&p&在我们之前讨论的500万美金投后估值中，这表示价值75万美金的期权池被包含在投前估值中。如果投前估值是我们之前说的400万美金，这表示创业者拥有的真实投前估值是325万美金。这也验证了 Mark 之前对期权池的观点，这只是另一种降低投资价格的方法。&/p&&p&我想很多读者在之前的算术阶段已经放弃阅读这篇文章。如果你还想就此话题继续深入，可以给我们留言，我们可以帮助你厘清这件事情。这些细节十分重要，如果你已经是或者希望成为一个需要从风险资本获得资金支持的创业者，就必须完全理解这些概念。&/p&&p&我刚刚所描述的案例的最终结论就是：创业者及他的股东拥有65%的公司股份，风险投资 VC 会拥有20%，然后还有15%的公司股份没有被分配。所以这轮100万美金的融资会造成35%的股份稀释，而不是20%。&/p&&p&这就是为什么创业者总会在这个条款上纠缠不清。但往往风险投资机构会滥用这个条款，通过要求超大的期权池来使得这个条款更让人讨厌。&/p&&p&我想明确的第一个观点是，投资人应该对这个条款更坦白一些，并且承认其实这就是一个有关于投资成本的条款。在刚刚的例子中，我其实愿意支付325万美金且不含期权池的投前估值，或者我也愿意支付400美金且拥有期权池的估值。这两个选择对我来说其实一样。一个创业者最应该做的是找到他公司真正的市场价格，不论是否将期权池计算在入。一旦他们找到了这个市场价格，整个谈判的过程就不会那么复杂。&/p&&p&我想表达的第二个观点是，期权池的设立应该建立在合理和计划的基础上。我通常会要求创业者在“投前估值池”中保留足够的期权，用来保证公司下一轮融资前的招聘和留住人材的需求。我这样做的出发点是，我不希望自己的股份在下一轮融资前被稀释。所以我乐意看到公司有一个精确到个人期权分配的招聘计划以及一个面向现有员工的期权计划。&/p&&p&过去几年，根据我所做的大部分早期投资的经验表明，10%未被分配的期权是有必要的。我确实见过15%的期权池，但很少见。我也见过5%的期权池，这就更稀有了。但关键是，千万不要在这个数字上太纠结。做做算术，得出真正的投前估值，然后对这个价格进行商讨。&/p&&p&我通过一个真实的故事来总结一下这个条款：当Mark和我坐下来讨论 Zynga 的第一轮投资时，我们在这个条款上争执许久。他不希望在投前估值中包含期权池，而我希望有。但是当我们达成共识：其实这都是只是一个关于价格的文字游戏，这时整个交流就变得简单了。我让他估算了一个他需要的期权池，然后我们把这个期权池加入到我们达成共识的估值里。他得到了估值上的增长，我得到了我想要的期权池。当然，我同时也得到了一个最佳投资案例。&/p&&blockquote&&p&这是 ONES Piece 翻译计划的第 123 篇译文。本文原载于 &a href=&/?target=http%3A///2009/11/valuation-and-option-pool/& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&&i class=&icon-external&&&/i&&/a&，作者 Fred Wilson，由 ONES Piece 翻译计划 许昕 翻译。ONES Piece 是一个由 ONES Ventures 发起的非营利翻译计划，聚焦科技创新、生活方式和未来商业。如果您希望得到更「湿」的信息，我们也有播客节目「迟早更新」供您收听。&/p&&/blockquote&
作者：Fred Wilson 翻译：ONES Piece 许昕译者按：在创业者与投资人的恩怨情仇里，估值永远是一个核心而敏感的话题，涉及的因素对于创业者如重重迷雾，难以厘清。这其中，期权池，这个看似为团队人才引进提供股权空间的机制，究竟在估值谈判中扮演怎样的角…
&p&高能预警：&br&&/p&&p&不要花大把的冤枉钱！要高效的花时间！通过拆解TED学英语！&/p&&p&每个TED最长不超过20分钟，非常容易模仿，且容易看到成效。&/p&&p&&br&&/p&&p&答主的背景：&/p&&p&英语专业本科，雅思听力阅读双7.5，BEC高级商务英语持证人，英语专业八级优秀等级（80分），毕业后15个月全英文工作环境，想要帮助你不花钱零基础高效的学英语。&/p&&p&&br&&/p&&p&传统学习的途径：&/p&&p&背单词，地老天荒地背还是在背A开头的单词；&/p&&p&背语法，各种分词、从句、倒装句傻傻分不清楚；&/p&&p&背教材，味同嚼蜡，一直都在路上；&/p&&p&听培训，课堂上斗志昂扬，下课了水平还是原地踏步。&/p&&p&花再多的钱，买再多的书，上再多的课，仍然学不好英语？&/p&&p&你不是缺乏天赋，而是缺少正确的方法和简单的坚持。&/p&&p&&br&&/p&&p&推荐最容易运用的学习材料：&/p&&p&网易公开课的TED板块（开双语字幕）：&a href=&///?target=https%3A///ted/& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&网易公开课&i class=&icon-external&&&/i&&/a& &/p&&p&TED官方视频（没有中文字幕，适合检验学习成果）：&a href=&///?target=https%3A///& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&TED: Ideas worth spreading&i class=&icon-external&&&/i&&/a& &/p&&p&有道词典（英语表达积累）：&a href=&///?target=http%3A///& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&有道首页&i class=&icon-external&&&/i&&/a& &/p&&p&还有准备一个纸质小笔记本。&/p&&p&&br&&/p&&p&PS：为了避免一开始遇到高难度的TED视频，这里附有超短集TED的链接，每个视频不到6分钟，&/p&&p&&a href=&///?target=http%3A//c./search/search.htm%3Fquery%3DTED%25E8%25B6%%259F%25AD%25E9%259B%2586%23/search/all& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&TED超短集_网易公开课&i class=&icon-external&&&/i&&/a&&/p&&p&&br&&/p&&p&推荐最容易坚持的学习方法：&/p&&p&每周一个视频，坚持练习50周，保证你日常英语交流和日后举一反三基本没有问题！&/p&&p&&br&&/p&&p&step1：&/p&&p&周末任选一个不被打扰的时段，在网易公开课上选一个感兴趣的视频，先看中文字幕，再看英文字幕，拿个小笔记本，把不认识的单词、短语、句子全部摘录，并通过查有道和看字幕写下翻译。&/p&&p&step2：&/p&&p&周一和周二，每天利用睡前的1个小时，只打开网易公开课的英文字幕，一句一句跟读，模仿好了一句再模仿下一句，视频模仿完成，再整体读一遍，检验熟练度。（练习口语）&/p&&p&step3：&/p&&p&周三和周四，每天利用睡前的1个小时，关掉网易公开课的全部字幕，听一句，读一句，一句过了再听下一句，听完整个视频，再整体跟读一遍，检验熟练度。（练习听力）&/p&&p&step4：&/p&&p&经过前几天的练习，这个视频已经烂熟于心，再看一遍视频，以视频为主题，进行主题复述和主题写作，直到你认为用完了所有能用上的表达为止。（同时练习阅读、听力、口语和写作）&/p&&p&如何有更多问题，欢迎来微信公众号（jingshui-2016）与我交流~&/p&&p&PPPS:我不是同传和高翻，也没有很高天赋，只是记录自己的英语学习经历，更没有收钱。雅思是三年前考的，BEC是两年前考的，专八是一年前考的。各位英语比我强太多的人，与其浪费时间怼我，不如把时间花在对你更重要的事上，多谢~&/p&
高能预警： 不要花大把的冤枉钱！要高效的花时间！通过拆解TED学英语！每个TED最长不超过20分钟，非常容易模仿，且容易看到成效。 答主的背景：英语专业本科，雅思听力阅读双7.5，BEC高级商务英语持证人，英语专业八级优秀等级（80分），毕业后15个月全英文…
&p&有关日常或商务电子邮件的注意事项, 我可以分享15个大家可以参考的重点, 把握这些原则之后, 相信你也可以成为email达人。&/p&&h2&&b&1. Make Your Reader the First Priority　把读者摆在首位&/b&&/h2&&p&Be organized and to the point. Stay focused in your writing and write briefly so you don't waste the reader's time.&/p&&p&要有组织且简短扼要。专注于写作上并写得简洁有力，这样才不会浪费读者的时间。&/p&&h2&&b&2. Write a Good Subject Line　撰写好标题&/b&&/h2&&p&Good subject lines are relevant, meaningful and let the recipient know quickly what the e-mail is about. Since people get so many e-mails on a daily basis, they often scan the subject line before they decide whether or not to open them or to simply junk them. Make sure yours doesn't get trashed for lack of a good subject line.&/p&&p&好的标题会切题，富有意义，并可让收件人迅速了解该封电子邮件的内容。由于大家每天都会收到非常多的电子邮件，他们通常会快速扫描标题，然后才决定是否要打开该信件或只是将它删除。务必要确定你的电子邮件不会因为缺少好的标题而被对方删除。&/p&&h2&&b&3. Use a Standard Greeting　使用标准问候语&/b&&/h2&&p&Some people consider it a bit rude to ignore the salutation, even in an informal e-mail. Use &Dear,& &Hello& or even &Hi& (informal) as a salutation and then the person's name.&/p&&p&有些人认为即便是一封非正式的电子邮件，忽略称呼语仍会显得有些无礼。使用『亲爱的』、『哈啰』、或甚至是『嗨』（非正式）作为称呼语，然后接着才是该收件人的名字。&/p&&h2&&b&4. Specify Who You Are and Why You Are Writing　表明身份及来信理由&/b&&/h2&&p&This is especially true if you are writing to the person for the first time. Don't make the reader guess who the e-mail is from and your purpose in writing him or her. Confusion is uncomfortable.&/p&&p&如果你是第一次写信给那个人，情况尤其如此。别让那位读者猜测寄信者是谁及其目的為何。因為困惑会让人感到不舒服。&/p&&h2&&b&5. Don't Make People Try to Read Your Mind　不要让人去猜测你的想法&/b&&/h2&&p&If you are vague and imprecise, the results you receive will very likely be less than satisfactory. You can save time and aggravation (on both your part and the other's part) by being clear. The results will definitely be better if people don't have to guess what you want or mean.&/p&&p&若你用词含糊不精确，所收到的结果就很可能会不尽如人意。表达清楚可以省下时间并避免相互激怒（双方都是如此）。假如人们不必猜测你想要什麼或你所指為何，结果一定会更好。&/p&&h2&&b&6. Avoid Long, Rambling Messages　避免冗长含糊的讯息&/b&&/h2&&p&Your goal is to be concise, not impress people with your ability to string together ideas. In short, short is good, and long (usually) is bad. If you have many points that are not closely linked, think about splitting them up into different e-mails and sending them separately. Using bullet points also helps if a message is long.&/p&&p&你的目标是简洁，而不是将眾多想法串在一起来让人钦佩。总之，简短為上策，冗长（通常）為下策。如果你有很多彼此并非紧密相连的要点，就要考虑将其分成不同的电子邮件分别寄出。假如讯息很长，使用要点符号同样会有帮助。&/p&&h2&&b&7. Choose Between Formal and Casual　在正式与非正式间做选择&/b&&/h2&&p&Make sure the vocabulary you choose is appropriate to the situation. Use titles (Mr., Ms., Dr., etc.) in formal correspondence. Avoid slang and emoticons (such as &smilies&) unless the e-mails are informal messages between co-workers or friends. In addition, the type of abbreviated vocabulary - e.g. &c u& (see you), &Gr8& (great) – shouldn't be included in formal writing.&/p&&p&务必确保你所选用的字汇适合该情境。在正式书信使用（先生、女士、博士等）的称谓。除非是同事或朋友之间的电子邮件，否则就要避免使用俚语或表情符号（如”笑脸符号”）。此外，缩写词汇如”c u”（音似see you 表”再见”），”Gr8”（音似 great 表”太棒了”）不应出现在正式的写作中。&/p&&h2&&b&8. Copy and Paste If You Can　尽量使用复製贴上&/b&&/h2&&p&If the information you want to send is not too long, consider copying it and then pasting it into your e-mail rather than attaching a document as an attachment. Attachments need to be opened in separate files, such as Word or Adobe Acrobat, and can be a bit time-consuming for the recipient to access. As well, attachments may be worrying for recipients if they don't know the sender very well. In fact, some businesses refuse to accept attachments for fear of being infected by a virus.&/p&&p&如果你要发送的资讯不长，便可考虑将其复製，然后贴在电子邮件内，而不是附夹档案作附件。附件需要个别用 Word 或 Adobe Acrobat 的档案才能开啟，这可能会让收件者在取得资料时花上一些时间。同样地，如果收件者对寄件者不熟的话，附件也许会让他担心。事实上，一些企业因為害怕感染电脑病毒，所以拒绝接受附件。&/p&&h2&&b&9. Take the Time to Proofread　要花时间进行校对&/b&&/h2&&p&Proofreading your e-mail before hitting the send button can save you from making many&br&careless and embarrassing mistakes, such as spelling the person's name incorrectly. It's good to get into the habit of re-reading your e-mails at least once before sending them. Correspondence that is riddled with typos and wrong information creates the impression you are sloppy and perhaps even lazy.&/p&&p&按下发送键之前先校对你的电子邮件，这能让你免去许多粗心及令人难堪的错误，像是拼错名字这样的事。养成在寄出电子邮件前至少再重读一遍的习惯是件好事。充满拼字错误和错误资讯的信件会让人对你產生草率甚至也许是懒惰的印象。&/p&&h2&&b&10. Watch What You Write　小心你所写的内容&/b&&/h2&&p&E-mailing may not be as private as you think. If you are at work, the boss might be secretly looking at the e-mails you are sending and receiving. Even if you are e-mailing at home, a hacker might have found a way to hack into your system and take a peek.&/p&&p&发送电子邮件可能不如你所想的那麼隐密。如果你正在工作，老闆可能会偷看你收发的电子邮件。即使你在家中发送电子邮件，电脑骇客也可能会有办法侵入你的系统偷看信件内容。&/p&&h2&&b&11. Respect People's Privacy　尊重他人隐私&/b&&/h2&&p&When sending out a mass e-mail, it's often a good idea to use the BCC (Blind Carbon Copy) function so that others can't see all of the e-mail addresses of the people you sent the e-mail to. For one thing, using the BCC suggests that you are writing an e-mail to just one recipient, rather than firing off the same piece of correspondence to many people, therefore making it less impersonal. For another, some people may not want strangers to know their private e-mail&br&address.&/p&&p&寄发大量电子邮件时，使用 BCC （密件副本）功能通常会是个好主意，如此一来可以让其他人看不到其他收件人的地址。一方面，使用密件副本功能暗示你只是要写给一位收件者，而不是把同样的信件寄给许多人，这样一来可以让这封电子邮件看起来不会那麼没人情味。另一方面，有些人也许不想让陌生人知道他们的私人电子邮件地址。&/p&&h2&&b&12. Be Careful with Those Buttons　小心那些按键&/b&&/h2&&p&Don't make the mistake of hitting the &Reply All& button if you only want one person to receive your e-mail. This is especially true if you are criticizing someone who happens to be on that &Reply All& list.&/p&&p&如果你只想要一个人收到你的电子邮件，不要犯下按到&回复全部&按钮的错误。如果你在批评的那个人碰巧刚好在那份&回复全部&的名单上时，这个情况尤其如此。&/p&&h2&&b&13. Don't Forget to Reply Without Delay　别忘了要迅速回复&/b&&/h2&&p&Responding promptly sends a message of professionalism, while late replies (or none at all) create the impression you don't care about the recipient. Think how it feels to have an e-mail ignored or to receive an e-mail reply much later than you sent your original message.&/p&&p&迅速回复代表专业，而延迟回复（或完全不回复）会给予对方你不在乎的印象。设想假如你的电子邮件被忽略，或是你原先的讯息过了很久才收到回复，你会有什麼感觉？&/p&&h2&&b&14. Don't Write Anything You Will Regret Later不要写下任何会让你后悔的文字&/b&&/h2&&p&Read over your e-mail before you send it, not just for typos but to see if you really mean what you've written. It's usually a bad idea to fire off an angry e-mail while you're still boiling mad. After re-reading your e-mail, you might decide it's better to reword it or, in some cases, cancel it.&/p&&p&在寄出你的电子邮件之前要把它看过一遍，这不只是為了要检查是否有拼字错误而已，同时也是要看你所写的是否真的就是你所要表达的。当你仍非常愤怒时，发出一封愤怒的电子邮件通常不是个好主意。重新读过你的电子邮件后，你也许会决定最好还是改写，或是在某些情况下，决定将其删除而不发送出去。&/p&&h2&&b&15. Manners Matter　态度很重要&/b&&/h2&&p&Remember that the people whom you send e-mails to may have a different perception of&br&your messages than you do. They may see what you believe
to be a simple request as a demanding order, for example. Also, they may see your joke as biting criticism directed at them. The problem is that writing lacks all of the non-verbal clues that exist in face-to-face communication. For that reason, it's important to make sure you carefully and politely phrase your words. Here's another tip: DON'T USE ALL CAPITAL LETTERS (it looks like you are&br&screaming!).&/p&&p&请记住，你寄发电子邮件的收件者对於你的讯息可能会有不同的看法。举例来说，对你来说简单的请求，他们可能视之為艰鉅的要求。此外，他们可能视你的笑话為针对他们所做的刺骨批评。问题就在於写作时缺乏一切存在於面对面沟通才有的非语言线索。因為如此，确保你仔细且礼貌的用字是很重要的。这裡有另外一个诀窍：不要全用大写字母。（那看起来很像你在尖叫！）&/p&
有关日常或商务电子邮件的注意事项, 我可以分享15个大家可以参考的重点, 把握这些原则之后, 相信你也可以成为email达人。1. Make Your Reader the First Priority 把读者摆在首位Be organized and to the point. Stay focused in your writing and write br…
&p&这些内容是我入行一年来的积累。绝对走心，实用。&/p&&br&&p&这182篇文章也是有逻辑的，对应着新媒体编辑的工作发展和能力需求，从入门基础工作到身兼数种技能，让自己获得实实在在的成长。&/p&&br&&p&负责任的说，微信运营、新媒体编辑这一篇可以学很久，很久……&/p&&br&&p&简单列个自学目录，把握好进度哈 &/p&&br&&p&&strong& 一、排版配图&/strong&&/p&&br&&p&1、排版&/p&&p&2、配图&/p&&p&3、提高设计感&/p&&br&&p&&strong&二、内容创作&/strong&&/p&&br&&p&1、选题&/p&&p&2、内容写作&/p&&p&3、标题技巧&/p&&p&4、微信编辑基础知识&/p&&br&&p&&strong&三、技能工具&/strong&&/p&&br&&p&1、运营工具、方法&/p&&p&2、效率、技术体现在这里&/p&&p&3、公众号设计必读&/p&&p&4、职场必备PPT知识&/p&&br&&p&&strong&四、微信运营手册&/strong&&/p&&br&&p&1、框架类大型干货&/p&&p&2、微信起名、数据、第一批用户&/p&&p&3、微信运营者干货分享&/p&&p&4、心得、观点分享&/p&&p&5、如果你运营企业号&/p&&p&6、新媒体运营答疑&/p&&br&&p&&strong&五、新媒体行业&/strong&&/p&&br&&p&1、关于趋势&/p&&p&2、关于新媒体变现&/p&&p&3、新媒体职业规划&/p&&p&4、推荐书单&/p&&br&&p&&strong&六、运营是件大事儿&/strong&&/p&&br&&p&1、活动运营&/p&&p&2、社群运营&/p&&p&3、用户运营&/p&&p&4、运营知识、体会&/p&&br&&p&&strong&七、文案营销都得来&/strong&&/p&&br&&p&1、关于文案&/p&&p&2、关于营销&/p&&p&3、关于创意&/p&&br&&p&&strong&八、开拓眼界&/strong&&/p&&br&&p&------------------------心塞的分割线----------------------&/p&&br&&b&一、排版配图&/b&&br&&br&&p&&em&01 &/em&&strong&关于排版&/strong&&/p&&br&&p&① 排版基础排版力求简洁，整体大方，首要目的是为了让内容更容易被用户理解：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D497ed122ef12df65e66b3d3ad1a2bb60%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&001、《不会排版？先弄懂这些基础规范（入门须知）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D5edb0ce190dc8%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&002、《这20个排版误区，你踩过几个？》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&② 给你个特别的案例来开脑：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Df13d2f6d3fb246f8cea504b%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&003、《公众号文章花式排版大法》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&③ 通过深扒去加深排版理解提高排版技能最快的方法就是模仿，所以抽时间做这种：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D0e6c92eb0f29ded4eafcda%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&004、《深夜发媸美到没朋友的排版，是怎么做出来的？(手把手教你)》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&p&&em&02 &/em&&strong&关于配图&/strong&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D93a0a32e4be8a%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&005、《微信编辑没有高逼格儿GIF动图？送你13个网站，拿走不谢…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D4eb58c2e543a08ddscene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&006、《运营微信，如何配图？送你14个高清图片网站（收藏吧）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D6babc0fb957ddb%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&007、《网上有图千千万，你却找不到合适的那一张?》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&p&&em&03 &/em&&strong&需要提高一点设计感&/strong&&br&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Dafe56b646e30bdae1ec9a%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&008、《不论是PPT、海报还是图文排版，都用得上的25条设计技巧》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D738e856efb%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&009、《新媒体编辑审美提升攻略：17招设计超赞海报（收藏）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3De4bdd1e2e1%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&010、《古典、文艺、优雅等28种情景，该用哪种字体？（海报、PPT必备）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D3401ffe622a386b932c2aff08f4015dd%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&011、文字版式设计，常见的13种类型…（微信小编别错过哦）》&i class=&icon-external&&&/i&&/a&&br&&/p&&br&&br&&b&二、内容创作&/b&&br&&br&&p&&em&01 &/em&&strong& 关于选题&/strong&&/p&&br&&p&① 这3篇选取了3个特色公号，深扒了其选题特点：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Dba6f8b335b260cscene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&012、《70篇文章，近200万用户，「毒舌」咪蒙凭啥刷爆朋友圈？（最全解读）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Dbfff910cb800ac10a58c985%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&013、《专业又接地气的丁香医生是如何做选题的？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3De708f74c387d8b40c9871%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&014、《篇篇10万+的选题怎么做？看看「深八深夜八卦」就懂了…（你学你也会）》&i class=&icon-external&&&/i&&/a&&br&&/p&&br&&p&② 8篇内容的案例分析：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D3b95a8ffcc7d087a030b%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&015、《半年经验的小白编辑，如何策划出8篇10万+专题？（即学即用）》&i class=&icon-external&&&/i&&/a&&br&&/p&&br&&p&③ 虽说文章主旨意在“态度”，但其内容是很全的选题案例，针对同一事件，有什么不同切入点：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3De06bc4fbfadeff8cd6d43642%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&016、《巴黎恐怖袭击发生后，这14家微信小编的专业表现，值得点赞》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Da1fccc9f53cfa%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&017、《危机发生后，这10家企业的媒体公关最引人深思（2015年度盘点）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D191a396d7ea2cab6c87787%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&018、《天津爆炸发生后，这20家顶级企业的官方微信&官方微博都发了什么？》&i class=&icon-external&&&/i&&/a&&br&&/p&&br&&br&&p&&em&02 &/em&&strong&内容写作&/strong&&/p&&br&&p&① 这5篇侧重好内容的产出积累：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D8aa201adc7adeae160b854c8dscene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&019、《[ 专访 ] 虎嗅年度作者阑夕：4小时创作一篇10万+的文章，需要哪些积累？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Dc82952b9fcbb8b954f9bdfdfa0d31fa6%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&020、《大象公会创始人黄章晋：如何把文字制造成像鸦片一样的产品？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D6a3b9731c1cffbd3b69ea0%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&021、《以科比退役为例，谈谈新媒体编辑怎么追热点？（内部教学）》&i class=&icon-external&&&/i&&/a&&br&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D96af8c8c%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&022、《如何在2个月内写出多篇阅读100万+的微信爆款文章？（有争议但值得看）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D9298dbca308b8b50e6f3fd%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&023、《如何讲一个好故事？这可能是最值得新媒体人学习的经典教程…》&i class=&icon-external&&&/i&&/a&&br&&/p&&br&&p&② 这7篇侧重写作技巧和方法：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Df0efb4e92eeee7ae3be081%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&024、《如何批量炮制观点犀利的爆款文章？我想讲13个基本动作…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Ded29d342baea5c85f49eba0%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&025、《前罗辑思维策划：如何正确生产毁三观的好内容？我有3招儿…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D861fd50031%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&026、什么样的文章能够刷爆朋友圈？（真正的入门级教程）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D2123bfe4ec7e18a76b1dd0%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&027、《10个关键要素，帮你成为讲故事高手（100篇成功商业稿件的秘诀）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D4%26sn%3Dd2efb11f7ee%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&028、《如何从零开始创作一篇不错的营销文案？我总结出7个步骤…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Dcca03ec8cde%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&029、《从原则、时机与方法看：初创产品如何讲好故事？（插坐学院内部教学）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D4b8de28e5af0bbbescene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&030、《如何治疗“没思路”这个病？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Dd655d2fb08a303fdec3c%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&031、《这些内容是万能的，却把你给阉了》&i class=&icon-external&&&/i&&/a&&br&&/p&&br&&br&&p&&em&03 &/em&&strong&修改标题&/strong&&/p&&br&&p&① 关于标题类的，先推荐这篇：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Df3f0c59e852d08ed09ac25c%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&032、《我们需要什么样的标题观？》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&② 案例分析，前者丰富，后者具体：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D1fbe0a14ba0d257ff297%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&033、《我们为什么要修改这50个标题？》&i class=&icon-external&&&/i&&/a&&br&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D4%26sn%3D5d2b909e7%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&034、《标题分两种，一种是网易的标题…》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&③ 常规类模板和方法，即学即用：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D1b6c46efbb4b51cscene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&035、《腾讯资深产品运营：新媒体标题的8大法则和30个案例（干货教程）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D99d4f447b9fa14eb9f9c0fc8babec0d0%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&036、《阅读量100和10万+的标题，区别究竟在哪儿？（内附14个具体方法）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D42bd62ae2c2c3ac53a87b989b4c87f39%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&037、《想做个刷爆朋友圈的“标题党”？掌握这4条秘诀就好啦》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D4%26sn%3D82722bfa42%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&038、《实用 | 阅读量10万+的标题怎么取？14种模板直接套用（先收藏）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D98e568d92e181e6bd74495%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&039、《零基础微信小编，如何给文章起标题？（不能再具体了）》&i class=&icon-external&&&/i&&/a&&br&&/p&&br&&p&④ 非常规类教程，超长文理性分析，信息量略大：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Dccb22c9f4%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&040、《让人手贱想点开的标题都长什么样？（我有7招儿，价值300万）》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&⑤ 讲得是反例，然而这个标题也……（我当时手残）：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Dc4ab7fd09efe1ed2835aca%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&041、《朋友圈垃圾文章的12种标题》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&p&&em&04 &/em&&strong&如果你做了微信编辑，必须知道…&/strong&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Dfc14cee1c2e0b69ff44cd%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&042、《想做顶尖的微信编辑，你想过这10个问题吗？（插坐学院内部教学）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Dc76a59a03d%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&043、《一个新手微信编辑常犯的20个错误》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D1cbba17824bded5d8ea22%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&044、《零基础小白如何快速掌握运营、排版、配图等核心能力？》&i class=&icon-external&&&/i&&/a&&br&&/p&&br&&br&&br&&b&三、技能和工具&/b&&br&&br&&p&&em&01 &/em&&strong&堪称神器的运营工具和方法&/strong&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D4%26sn%3D79c1b0ae58%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&045、《微信编辑如何提升工作质量和效率？这14个工具必须掌握…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D8e8fcf529fa%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&046、《微信小编最常用工具手册.doc》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D4%26sn%3Df3d2c666b54654c81adcd%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&047、《如何在30秒内把PDF转换成Word、PPT、Excel、JPG？》&i class=&icon-external&&&/i&&/a&&br&&/p&&br&&br&&p&&em&02 &/em&&strong&效率、技术体现在这里&/strong&&/p&&br&&p&① 提高工作效率类：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D4%26sn%3Dc7e0ba9c7d0bcfd88e8011%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&048、《99%的新媒体人都不知道这10个编辑技巧，现在全告诉你…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D58cde430d499e%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&049、《转载文章要授权，真那么难吗？我现在教你…（新技能Get√）》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&② 非常规技巧学习类：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D88da2b88dc%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&050、《微信公众号可以发弹幕了，那些在评论区吐槽的瞬间Low爆（最新教程）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D512afa9afa9f82c5163e%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&051、《1分钟除水印，美图秀秀这3个「秒杀PS」的小功能你一定不知道！》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Dcba3b328f91e23923baff%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&052、《视频二维码，你玩过吗？（新技能get√）》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&p&&em&03 &/em&&strong&公众号设计（必看）&/strong&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D3fc93e3b6d1f39a924ee3d3f34528cdf%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&053、《如何提升“点击关注”的颜值与逼格？送你一些开脑好玩的模板…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D474cf0abfb55794%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&054、《如何通过文尾二维码彰显特色、提升转化率？这20家堪称模板》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Dda1b734d0f65c06c517f5de390fb7e27%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&055、《别浪费你的菜单流量！这20个特色模版教你玩转企业微信号…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D881bec20d6cd4dc8aef2a1%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&056、《公众号自动回复：除了“谢谢关注”，还能写什么？（实用）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D4%26sn%3Db39f0be4b71fb9bscene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&057、《公号“自动回复”花式大全》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&&em&04 &/em&&strong&职场必备PPT知识&/strong&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Da335da9f965fb%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&058、《制作一款有设计感、高逼格的PPT很难吗？（良心教程，不信来看）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D6c9d84b2dfce599aeedfb4c%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&059、《一位PPT发烧友，分享了一堆让你相见恨晚的PPT常识（实用）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D97892f74bbf16c8f90ff77e641da5f9e%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&060、《走心实用版PPT菜鸟进阶手册》&i class=&icon-external&&&/i&&/a&&br&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D61e3c9caea5%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&061、《2个技巧，提高你PPT的90%颜值》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3De0c3dd7be48a6bd6d1f893%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&062、《3种小技巧，教你做出清晰美观的PPT目录（建议收藏）》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&穿插一个word的技巧：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D5a954ce0b04c2aa2da936c%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&063、《Word达人速成修炼秘笈.doc》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&b&四、微信运营手册&/b&&br&&br&&p&&em&01 &/em&&strong&框架类的大型干货&/strong&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Db06a015bccb07%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&064、《最好读的新媒体运营手册（万字干货）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D2f48fea0d6fcc87a8fa096a5ffbe6ef5%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&065、《微信运营最全攻略（新手必读） 》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Dd42dbf9b3dbdd7c48dafe55debd114a9%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&066、《史上最全微信运营架构图（收藏） 》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D2a8feca3e5a91ccdscene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&067、《一位腾讯产品的微信公众号运营手册（迄今为止最全版）》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&p&&em&02 &/em&&strong&微信运营须知&/strong&&/p&&br&&p&① 起名字很重要，如果你还想做个号，这2篇必读：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D2b50c499d47e527c0ba328%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&068、《如何给公众号起个好名字？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D6b678d0dd0f1d10d6b4ebb%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&069、《如何起一个人民群众喜闻乐见的好名字？（从公司、App到微博微信）》&i class=&icon-external&&&/i&&/a&&br&&/p&&br&&p&② 后台“用户机型”有什么用？看完就懂了：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Dab245981edaf231escene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&070、《一篇文章发布后，重点分析哪些数据？》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&③ 如果没有第一批用户、没渠道：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D0abeed974bdbe7cb63e4b19cc7e12cb3%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&071、《没人脉，没资源，那些草根出身的微信大号如何获取第一批用户？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D7d6ea00c51bbd79fc38fe14e1d700b3f%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&072、《如果微信不火了，企业还有什么渠道运营用户？（值得思考）》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&p&&em&03 &/em&&strong&微信运营者干货分享&/strong&&/p&&br&&p&① 侧重内容：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D921146cae7cfadcscene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&073、《[ 专访 ] 灼见创始人张鄂：在微信上流传很广的内容，有这6个特性…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D7d3b6ba76ba06dbdca38db%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&074、只改了个标题，阅读530万＋、涨粉2万＋，他是怎么做到的？（必读）》&i class=&icon-external&&&/i&&/a&&br&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Dadc1ad20cc653d4aa32a83%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&075、深夜发媸创始人徐妍：为什么我不鼓励大家做10万+的文章？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D1f7db9ddde30b5fb424ae840%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&076、酒业第一大号：如何只靠内容不做推广积累15万精准粉丝？》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&② 侧重用户：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D626d4e7dc5cbscene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&077、《爆漫画运营官：如何优雅的与30万用户愉快玩耍？（实录）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D9fadeb98ed4eefbb7a54%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&078、《学术第一大号：如何精细运营50万垂直用户？（实录）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3De959c26aabf47cc401e714%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&079、《毒舌电影创始人：如何靠文章捕获精准用户？你至少要掌握这3点…》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&③ 这些是运营者走心的分享：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D0eced3a73ddadc0a46aac%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&080、《一个小号，如何靠30篇内容，从0做到8万用户？（绝对用心的PPT分享）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D1dd8fc6d2da98e305ffdccf71667c9dc%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&081、《[ 专访 ] 前3W微信负责人：从小白到日增1000粉销售100亿，我咋做到的》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D06c28e3b940b4e70fcb46bc745d9fa7d%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&082、《行动派创始人：没钱没人脉的年轻人，如何利用新媒体精益创业？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D9dbscene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&083、《阿里云：科技类公众号也能连续两天10万+，不砸钱靠什么？》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&p&&em&04 &/em&&strong&心得、观点分享&/strong&&/p&&br&&p&① 多产百万+文章的“开始吧”如何白手起家：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Da3c7c3d5ac010c8a1be9c%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&084、《连续做出10W+爆文后，他总结出这3条经验…（很实操）》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&② 曾经一度很反感公众号的时候看到了这篇：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D2d247e6f4e4c7a6b115f35%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&085、《为什么每个人都该有个公众号？》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&③ 随后关于公众号运营心得类的也格外关注：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D761e1c7354584acb9df971fdf6e2458b%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&086、《第一次做出10万+后，我想聊聊排版、配图以及运营者的态度…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Db3d2a39ac%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&087、《一个微信运营者的自我修养：坚持、勤奋、节制、约束…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D7ddbabscene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&088、《一个充满情怀的公众号，是如何一步步失败的？（这3个坑你要当心）》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&④ 当然还有一些看法类的：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D6db242fadf4fc%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&089、《罗辑思维从来就不是一个自媒体》&i class=&icon-external&&&/i&&/a&感觉是迄今为止，对罗辑思维这个业内最有态度和人情味的分析了。&br&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Df1afeb75e8ef6b2ab70b79b%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&090、《运营新媒体最重要的能力是什么？这15位顶级新媒体人这样回答…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D4%26sn%3D1a4d4e9f9bfa86fae627%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&为何很多微信大号的文章不排版？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D15c7ee37d6a%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&运营企业官方微信，像杜蕾斯这样经常追热点，真的有帮助吗？》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&⑤ 实操经验类的：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Dbaaeac1dde94c5%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&091、《我们分析了3485个品牌微信公众号，这些数据你应该用得着》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D3c9d212b1c59c1ea4f3ae2ad420aff40%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&092、《餐饮类公众号如何做出特色？学学很久以前、美味不用等这5家…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Dd784cd3e6e35a3bc696dcc%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&093、《从0积累10万高质量用户，我只做对了一件事儿（服务号最新案例）》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&p&&em&05 &/em&&strong&如果你运营企业号&/strong&&/p&&br&&p&① 还是那句话，向优秀的号学习模仿是最快的方式，我不觉得模仿是件丢人的事儿：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Dcb6caf6f10dc65bdeaab75%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&094、《如果你是一个企业新媒体编辑，推荐你学习这100家优质公众号（收藏）》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&② 企业微信号你要从零开始的话：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D11fc06c8ecdac484e378df2dcd6ed172%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&095、《企业微信如何精准定位？教你最实用的象限分析法（30秒学会）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D3bcbf4d509abb915bb709%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&096、《这4类企业微信公众号，只嗑内容并没什么卵用！（说的就是你）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D175d4b480317bfa96a7ea8c3f3a8ef50%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&097、《企业微信最高级玩法是啥？看看海尔集团、经纬创投和LinkedIn就懂了》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&③ 当你真的做了企业微信后：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3De1beee66adfc4c0e8fscene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&098、《关于企业微信，很多老板都会陷入这10个误区（小编们辛苦了）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Dc88f0f674fed1a7a3b9c%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&099、《给企业微信运营最中肯的10条建议》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Dcbd99ba89%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&100、《什么是企业新媒体的正确心态？》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&④ 海尔是业内比较推崇的企业号代表，后两篇文章出自前海尔新媒体总监李强强之手，后两篇在内容上也是承接和延伸，建议连续阅读：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Ddee0ff574f1ef5dc50e6b8%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&101、《海尔集团新媒体总监：企业要想做好新媒体，就别考核（实录）》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Dddd65b08572%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&102、《关于新媒体，你应该知道的15个事实（强烈推荐）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Df0de971c10ba0e6b217e748e631e6462%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&103、《企业新媒体不考核阅读量考什么？》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&⑤ 推荐两篇对企业新媒体的采访实录，看完后你会觉得能做企业号也是一件很美的事情：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D5891d4beca0348f2baa5aced07edc2cd%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&104、《专访经纬中国新媒体团队：这是一件很好玩的事儿，我们都希望能做好》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Dcb519df25d773ec27ad7%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&105、《[ 专访 ] 芥末微报创始人池骋：我永远觉得商业创意是最美的》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&p&&em&06 &/em&&strong& 新媒体学员问答&/strong&&/p&&br&&p&邀请业内人士解答新媒体运营问题，其实每篇文章中都有3-5个问题，如果是新手，建议点击去看看，可能你的问题都已被解答：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Dc57891caee7da%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&106、《对于企业订阅号来讲，到底什么样的文章才算质量高？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D4%26sn%3D4d860c93acf7dd0e739af83e4d02f22d%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&107、《幻方秋叶PPT创始人：如何做好一个有强烈归属感的社群？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D7bfca1dc7a80aaceec874cf8b14b950d%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&108、《本地生活服务除了吃喝玩乐，还能做哪些新花样？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D4%26sn%3De2cf1a104748cba5c40cdb%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&109、《没写过文案、不懂制图的小白如何快速成长？》&i class=&icon-external&&&/i&&/a&&br&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D1607cdba8a53ee9d7c83239aee17f0ef%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&110、《如何调动公司同事，一起运营微信公众号？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D96a3b21a3c0cadedcfefaa74cae1ff56%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&111、《微信公众号负责人，每天必做的工作有哪些？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Ded5d5756adaa69eb9fe2a76d84570cda%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&112、《大多数公众号运营不好，老板要负主要责任》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D5d99f524f913dc0d8a2dacd%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&113、《希望你运营的微信，可以陪伴那些戈壁上茫茫独行的人》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&b&五、跳出来看新媒体行业&/b&&br&&br&&p&&em&01 &/em&&strong&关于趋势&/strong&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Df3d315cb655dc593a14c078%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&114、《罗辑思维联合创始人吴声：颠覆式营销与场景革命（微课实录）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D03d7ed37ce87ab76eb7ae%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&115、《[ 专访 ] 书单创始人陈新焱：2016年将大洗牌，没有原创能力的会被淘汰》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Dac34ea03caa0becb8f3006%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&116、《我们盘点了2015年经典案例，发现2016年网络营销会有这些趋势…》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Da3ae7f8b2ab6a19fd5678afc5a41551e%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&117、《微信红利末期，新媒体运营除了打造10W+还应该做什么？》&i class=&icon-external&&&/i&&/a&提及现状和未来趋势，作者分享运营“典典养车”新媒体一年的经验，看别人的坑给自己留个心眼。&br&&/p&&br&&br&&p&&em&02 &/em&&strong&关于新媒体变现&/strong&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D659c0a2efb86fffb2aef1%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&118、《吴晓波：自媒体如何盈利？至少这3种方式可行…（微信运营必读）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Dadcf2ec09ccbef7%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&119、《自媒体商业变现最常见的5种途径（附20个典型案例）》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D6ba7daeafd%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&120、《2015年新媒体创业融资最全盘点》&i class=&icon-external&&&/i&&/a&按照行业分类的盘点，除了可以当做以后相关类型的素材外，还可以据此再进一步分析，如什么样的新媒体更容易获得融资？&br&&/p&&br&&br&&p&&em&03 &/em&&strong&新媒体职业规划&/strong&&/p&&br&&p&如果你对新媒体这个职业感到迷茫：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3De09d9ebc646bc7ee0e6bce3a4b08c4fc%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&121、《新媒体运营葬送了很多人的前程？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D475d5e3a1c3bc09f55cf8ffe654c6465%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&122、《新媒体运营编辑的出路在哪里？》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&p&&em&04 &/em&&strong&推荐书单&/strong&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3De6fd39c3ca79%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&123、《如何利用工作之余积累互联网专业知识？这10本书对我影响至深…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Dabf762b38d4472b9bffc%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&124、《20位顶级新媒体人，建议你不要错过这些好书（2015年度盘点）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Dc36ecb1a30bf74d649c5fa207583dee3%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&125、《推荐几本适合假期读的闲书》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&b&六、运营是件大事儿&/b&&br&&br&&p&如果你把微信公众号当做产品来运营（实际上也是这样，现在连人都是产品），下面的文章你都用得上。&/p&&br&&br&&p&&em&01 &/em&&strong&活动运营&/strong&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Dbf6d7eca2bcde24a0b32f%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&126、《复盘一场1000位新媒体人参加的年度大课，我们想分享15条心得…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D40f33c516a87cde04c50a80%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&127、《如何完整运营一场线上活动？这有12个典型案例，你慢慢读（收藏）》&i class=&icon-external&&&/i&&/a&&br&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D334fdb2a8f6288e2cac1b%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&128、《创业公司市场推广指南——获取流量的秘密！告诉你小咖秀到底为啥火？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D2c2aeb519e7db%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&129、《阿里员工离职分享：这些年，我是如何运营线上活动的？（纯干货）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Dbf7b9e2df1e888dd9e78%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&130、《0.7元/人这么低成本的吸粉活动，是如何操作的？（完整解析）》&i class=&icon-external&&&/i&&/a&&/p&&br&&br&&p&&em&02&/em&&strong& 社群运营&/strong&&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D0be39bdf7a43e2a1ebe279%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&131、《[ 专访 ] 彬彬有理创始人：如何打造国内粘性最高的女性社群？》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D4%26sn%3D5ebb964f532e5e6ab3b49%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&132、《运营一个高活跃度的微信群，需要做好哪些细节工作？（案例分析）》&i class=&icon-external&&&/i&&/a&&br&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Dc0fd777c1fd0e%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&133、《玩社群，这7个错一定不能犯…》&i class=&icon-external&&&/i&&/a&&br&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3D7edcfd462d9bb3c44ac255c9%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&134、《正和岛产品运营负责人：如何正确运营企业家社群？（绝对干货）》&i class=&icon-external&&&/i&&/a&&br&&/p&&br&&br&&p&&em&03 &/em&&strong&用户运营&/strong&&/p&&br&&p&① 如何获取第一批用户：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D63f03e8c4fa%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&135、《如何积累种子用户？这有5000字实操步骤（拿走不谢）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D420c448dba314f6c64f9f66fa221dedc%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&136、《如何冷启动第一批用户？这可能是今年创投圈最真诚的一篇分享》&i class=&icon-external&&&/i&&/a&&/p&&br&&p&② 深入理解用户运营：&/p&&br&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3Dda3bed852e82%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&137、《不知道怎么跟用户互动？关爱八卦成长协会主要靠这4招儿…》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3D24e1fdd7ff2b1bde831cdd2ebb00cfdc%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&138、《我所理解的用户运营：初级和高级究竟差在哪儿？（再次推荐）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D1%26sn%3Dd73bb38dfd18cc25c8e35%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&139、《挖掘垂直用户的6种「黑科技」，第1个你千万别用哈！（微信运营必读）》&i class=&icon-external&&&/i&&/a&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D3%26sn%3D75ba615f8bb1bd3cf18404%26scene%3D21%23wechat_redirect& class=& wrap external& target=&_blank& rel=&nofollow noreferrer&&140、《为什么你看了那么多篇干货文章，依然做不好用户运营？》&i class=&icon-external&&&/i&&/a&&br&&/p&&p&&a href=&///?target=http%3A//mp./s%3F__biz%3DMzAwNzEzNzU0Ng%3D%3D%26mid%3Didx%3D2%26sn%3Df995eec69%26scene%3D21%23wechat_redirect& class=& wr